As a result of our partnership and commitment to these shared goals and strategies—over the past seven years—The Scott Mission has experienced a 235% growth in income and a 320% growth in the number of donors giving each year! And even better news is we’re not done yet . . .
Boy, I tell ya, I’m almost afraid to turn on the television these days! The news is mostly tumultuous at best. The din of politics hurts my head and man’s brutality to man hurts my heart! But I must say, it gives all the more meaning to the work we all share . . . giving hope to those who are in need of some good news!
Need more and better donors? Our acquisition program has seen success at bringing in more donors to the donor file with a higher average gift and long term donor value.
Seasoned fundraising professionals are not as easily impressed as they were when they first began their journey on the path of philanthropic encouragement. What used to please them, like acquiring a lot of new donors, now leaves them asking the question, “Did we acquire the right kind of new donors?”
The good news is there is a way to cut through all the noise and involve donors and prospective donors in the ministry you serve.
I’ve decided to give you my 4 Tips To Better Project Management. It is meant to be a light refreshment to rejuvenate your project management style.
Your digital channel is an essential tool for turning prospects into new donors, cementing that relationship, and inspiring the all-important next gift. Done well, your organization can turn its digital footprint into a system to support and enable your organization’s long-term growth.
During my tenure in the great halls of philanthropy, I’ve encountered many other situations that were quite disarming and disappointing. In each case the Chief Development Officer stood at the center of the dysfunction.
Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
For years, I’ve heard people (even those in the direct response business) say that they open their mail over the trash can so they can rid themselves of the dreaded junk mail. And in the digital world it’s even easier to be ignored.
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