Is Direct Mail Dead?
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”
Maximize Your Multi-Channel Fundraising
It’s not just the weather that’s hot: fundraisers like you and me are in the midst of sweating the details of finalizing our fall fundraising plans. That’s why there’s no better time to look at insights to make your holiday season efforts more joyful and successful!
Welcome LSS Northern California!
Douglas Shaw and Associates is thrilled to announce a new partnership with Lutheran Social Services of Northern California!
Welcome Open Door Rescue Mission!
We count it a privilege to come alongside Candace Gregory and her team at Open Door Mission in Omaha in drawing new supporters who will help rebuild many lives through their partnership of giving.
Welcome Charlotte Rescue Mission!
Douglas Shaw and Associates is pleased to serve this incredible organization with comprehensive direct response services and consulting.
Why do your donors support you?
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
The 5 “P”s to Newsletter Performance
Direct response strategies are often structured around moments in time: holidays, emergencies, infrastructure needs, or when you pay your bills. As soon as our donors break the seal on that carrier envelope, it’s just a matter of time until the appeal is out of mind. But your newsletter shouldn’t be that way.
Don’t Guess—Find Out What Works
Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and affordable testing is your organization’s best friend. It can improve how you tell your stories and connect with donors—and can grow fundraising results exponentially.
The Power of Your Organizational Story
Your own organizational story is one of the most important things about you: it defines and refines you, and it’s as up-close-and-personal as it gets.
Inside this Issue: Get Creative with Your Fundraising
It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
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