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June 2019

View all on this date written articles further down below.
Donor Focused Communication
A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
03 Jun 2019

THE TESTING ISSUE

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles,…
Ask Wiley, Donor Focused Communication
Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven track record of having raised funds before that fits with your organization or ministry. You may think that this answer is too simplistic, but it’s true and when combined with these additional criteria, will help you fill your position and raise the funds you need:
Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven track record of having raised funds before that fits with your organization or ministry. You may think that this answer is too simplistic, but it’s true and when combined with these additional criteria, will help you fill your position and raise the funds you need:
03 Jun 2019

We are looking at changing our branding, will there be any impact on fundraising?

Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven…
Donor Focused Communication
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
03 Jun 2019

TESTING is always a good idea . . . until it isn’t

In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip…
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Donor Focused Communication
If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*
If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*
03 Jun 2019

The 2019 Digital Fundraising Landscape

If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately…