2019 - Douglas Shaw & Associates

The Backbone of Online Fundraising

If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*

Donor Focused Communication

3 Factors for Donor Acquisition Success in 2019

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You have probably already realized that building long-term sustainability starts with mobilizing support for the vision of your organization. That includes connecting existing financial supporters, as well as reengaging lapsed donors.

News

Congratulations to Pastor Colin Smith and Unlocking the Bible

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Unlocking the Bible with Pastor Colin Smith is quickly becoming one of the foremost Christian radio programs in the broadcast marketplace. Recently Moody Radio announced Pastor Smith as this year’s recipient of the distinguished 2019 Robert Neff Award.

Fundraising | Rules of Fundraising

How to Raise the Bar on Your Multi-Channel Fundraising

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Do you ever wonder if direct mail is as effective as it once was? Do you find it a challenge to keep up with the changes in digital fundraising and social media? In a recent webinar, we provided an argument as to why, as fundraisers, we shouldn’t be thinking so narrowly.

Data & Analytics

Ask This Question To Improve Your Fundraising Results

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Are you taking your first steps toward establishing your 2019 fundraising goals? Your success can likely be found in your data and more importantly, what it might be telling you. It’s easy to get tangled in the weeds when analyzing your data, so we suggest that you start with a high-level look at your results, then ask yourself, “why?”

News

Coming Soon to an Event Near You!

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Douglas Shaw & Associates has a long history of participating at industry conferences and events across the country. Our goal is to support others who are making a difference in the world, and be readily available to provide inspired fundraising counsel to your organization.

Donor Focused Communication

Navigating Facebook and Fundraising

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Social network management requires a large amount of content and changes pop up unexpectedly that require a constant adjustment of strategy and tactics. This takes a significant investment of time and staff. But can you really walk away from Facebook?

Donor Focused Communication

Three Monthly Donor Pitfalls . . . and How to Avoid Them

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It can feel like a Holy Grail of sorts, but it’s no legend. A successful monthly donor program is within the grasp of any nonprofit, as long as it is set up properly to avoid several common pitfalls.

Ask Wiley | Donor Focused Communication

How do I respond to a donor who says we mail them too much?

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None of us enjoy receiving a negative call from a donor. But there are steps you can take that can prevent you from losing much-needed income.

Donor Focused Communication

The Latest in Donor Focus

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As fundraisers, we celebrate the generosity of those who have continued to stand with us, and the new supporters who’ve just trusted us with a first-time gift. In this issue of Donor Focus you’ll find more helpful ways to care for those who stand with you in supporting your mission.