The only thing certain about 2021 is uncertainty. You can’t anticipate your donors’ personal circumstances or their confidence to keep giving as usual.
The front cover of this issue pretty well sums up cross-country . . .
The difference between a message that is read and one put directly in the trash is simple . . .
Direct response fundraising is often misunderstood, even within the organizations that rely on . . .
We’re coming up on the halfway point of 2021, which means now is the time to perform a mid-year check-in with . . .
For a while, when I was in middle-school, I had the good fortune of living on a 1,200-acre ranch in central Washington State. We lived on the last ranch outside of a small cow town in the foothills of the Stewart Mountain range.
The only thing certain about 2021 is uncertainty. You can’t anticipate your donors’ personal circumstances or their confidence to keep giving as usual.
I was sitting at our dining room table when the notification . . .
There have long been (unsubstantiated) rumors of the demise of direct mail.
A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.
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