One of the things we’ve learned over the past 30 years is that donors generally do NOT find the anniversary of a nonprofit organization to be a sufficient reason to give a gift! Of course, we learned it the way most of us do . . . by making mistakes.
Thirty years ago, in 1994, I found myself stuck on the couch. A series of injuries left me unable to go outside and play like my friends. Instead, I spent hours with a stack of books and a mind that wouldn’t quit.
That’s a long time to partner with the nonprofit community. It’s even more amazing when you think of all the many changes Douglas Shaw & Associates has witnessed in nonprofit fundraising—but more importantly, how much has stayed the same.
Here at Douglas Shaw & Associates, we’ve learned that guessing about critical fundraising information is a sure-fire formula for poor decision-making.
Your donor data is invaluable, and your database contains critical information about your supporters—their giving history, preferred communication channels, and responsiveness to various appeals.
Incorporating AI and data analytics into fundraising efforts is more than just a strategy; it’s a pathway to building lasting donor relationships.
Tracking is one of the key elements to achieving success in a digital acquisition campaign.
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