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Keith Cleghorn

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Direct Response Fundraising, Donor Focused Communication
As a steward of the fundraising responsibility for your organization, one of your most critical responsibilities is inviting new supporters to be involved in accomplishing your mission! And not just for today, but people who will continue to support your organization for years to come.
As a steward of the fundraising responsibility for your organization, one of your most critical responsibilities is inviting new supporters to be involved in accomplishing your mission! And not just for today, but people who will continue to support your organization for years to come.
05 Mar 2020

The Truth About Co-Ops

As a steward of the fundraising responsibility for your organization, one of your most critical responsibilities is inviting new supporters…
Donor Focused Communication
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
31 Jan 2018

All New Donors Aren’t Created Equal

Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a…
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