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Shelley Cochrane

View all authors posts further down below.
Direct Response Fundraising, Donor Focus 2023 February, Donor Focus December 2022, Donor Focused Communication
As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has the potential to make the burden even heavier.
As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has the potential to make the burden even heavier.
07 Feb 2023

No Matter What, Keep Fundraising

As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has…
Direct Response Fundraising, Donor Focused Communication
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
19 Nov 2019

Before you send out that RFP

Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making…
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