The difference between a message that is read and one put directly in the trash is simple . . .
Debunking Direct Response Myths
Direct response fundraising is often misunderstood, even within the organizations that rely on . . .
Mid-Year Checkpoint
We’re coming up on the halfway point of 2021, which means now is the time to perform a mid-year check-in with . . .
Life Among the Ashes
For a while, when I was in middle-school, I had the good fortune of living on a 1,200-acre ranch in central Washington State. We lived on the last ranch outside of a small cow town in the foothills of the Stewart Mountain range.
What’s Missing: Digital Metrics That Can Make the Difference
The only thing certain about 2021 is uncertainty. You can’t anticipate your donors’ personal circumstances or their confidence to keep giving as usual.
Inside this Issue: YOU ARE NEEDED MORE THAN EVER!
I was sitting at our dining room table when the notification . . .
Direct Mail’s Roaring Success
There have long been (unsubstantiated) rumors of the demise of direct mail.
Is Your Case for Support Attracting (Or Repelling) Donors?
A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.
How to Measure Donor Health
You’ve heard a lot about data. You’ve heard repeatedly about the importance of capturing constituent data on behalf of your organization.
Inside this Issue: If We Ever Needed a New Year . . . it’s now!
Perhaps this will be the year when our world will begin to heal . . .
