Fundraising is frequently counterintuitive: To avoid assuming what inspires your donors to give, you must get data to inform your strategic decisions.
Going Where the Donors Are: Digital Acquisition
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Inside this Issue
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Ask Wiley: Welcoming New Donors
New donors are a vital part of any fundraising plan. And you have spent your valuable time and dollars finding people who not only agree with your cause but want to fund it. So, don’t throw away all that effort by failing to connect with these new people right away.
Are You Ready for the 4th Quarter?
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Receipting: Gift Acknowledgement
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Emerging Trends in Digital, Data, and Direct Mail
Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch up? Do you feel pressure to build multi-channel fundraising strategies with limited resources? Invest 60 minutes and you will leave with practical tips you can implement now to improve effectiveness, inspire supporters, and boost results.
Welcome Pacific Garden Mission!
Welcome Pacific Garden Mission!
We’re privileged to announce our partnership with Pacific Garden Mission, the nation’s oldest continuously operating Gospel Rescue Mission, working to restore the lives of homeless and hurting men, women, and children and reach them with the Gospel of Jesus Christ since 1877.
In addition to emergency services of food and shelter, Pacific Garden Mission has expanded its offerings over the years, adding addiction recovery, discipleship, and ministries for mothers and children as well as a TV program and the award-winning radio drama, UNSHACKLED.
As we at Douglas Shaw & Associates begin serving Pacific Garden Mission, we’re thankful for the faithful supporters who have helped shaped PGM’s past these many years and everyone who offers their generous support to help guide their future.
THE TESTING ISSUE
A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
We are looking at changing our branding, will there be any impact on fundraising?
Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven track record of having raised funds before that fits with your organization or ministry. You may think that this answer is too simplistic, but it’s true and when combined with these additional criteria, will help you fill your position and raise the funds you need:
