A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
We are looking at changing our branding, will there be any impact on fundraising?
Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven track record of having raised funds before that fits with your organization or ministry. You may think that this answer is too simplistic, but it’s true and when combined with these additional criteria, will help you fill your position and raise the funds you need:
Does Tax Deductibility Really Motivate Giving?
You have probably already realized that building long-term sustainability starts with mobilizing support for the vision of your organization. That includes connecting existing financial supporters, as well as reengaging lapsed donors.
TESTING is always a good idea . . . until it isn’t
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
The 2019 Digital Fundraising Landscape
If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*
Welcome Hope Ministries!
Welcome Hope Ministries!
We are thrilled to announce our partnership with Hope Ministries in Des Moines, Iowa!
Since 1915, Hope Ministries has faithfully served people in Central Iowa experiencing homelessness, hunger, abuse, or addiction. Their services are offered freely to anyone who comes seeking help to overcome huge challenges and find hope for a brighter future.
Hope Ministries provides food, clothing, shelter, and life recovery programs out of seven ministry centers around Des Moines, offering a clear path forward to those who need the love of Jesus in their lives and guidance out of desperate situations.
It is our great privilege at Douglas Shaw & Associates to partner with Hope Ministries and engage their supporters in providing hope and stability for people seeking to rebuild their lives and find new opportunities for the future.
How to Reach Donors from Every Generation!
A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
What should I be looking for when hiring a Director of Development?
Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven track record of having raised funds before that fits with your organization or ministry. You may think that this answer is too simplistic, but it’s true and when combined with these additional criteria, will help you fill your position and raise the funds you need:
The Importance of Multi-Generational Fundraising
Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
The Backbone of Online Fundraising
If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*
