A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
What should I be looking for when hiring a Director of Development?
Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven track record of having raised funds before that fits with your organization or ministry. You may think that this answer is too simplistic, but it’s true and when combined with these additional criteria, will help you fill your position and raise the funds you need:
The Importance of Multi-Generational Fundraising
Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
The Backbone of Online Fundraising
If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*
3 Factors for Donor Acquisition Success in 2019
You have probably already realized that building long-term sustainability starts with mobilizing support for the vision of your organization. That includes connecting existing financial supporters, as well as reengaging lapsed donors.
Congratulations to Pastor Colin Smith and Unlocking the Bible
Unlocking the Bible with Pastor Colin Smith is quickly becoming one of the foremost Christian radio programs in the broadcast marketplace. Recently Moody Radio announced Pastor Smith as this year’s recipient of the distinguished 2019 Robert Neff Award.
How to Raise the Bar on Your Multi-Channel Fundraising
Do you ever wonder if direct mail is as effective as it once was? Do you find it a challenge to keep up with the changes in digital fundraising and social media? In a recent webinar, we provided an argument as to why, as fundraisers, we shouldn’t be thinking so narrowly.
Ask This Question To Improve Your Fundraising Results
Are you taking your first steps toward establishing your 2019 fundraising goals? Your success can likely be found in your data and more importantly, what it might be telling you. It’s easy to get tangled in the weeds when analyzing your data, so we suggest that you start with a high-level look at your results, then ask yourself, “why?”
Coming Soon to an Event Near You!
Douglas Shaw & Associates has a long history of participating at industry conferences and events across the country. Our goal is to support others who are making a difference in the world, and be readily available to provide inspired fundraising counsel to your organization.
Navigating Facebook and Fundraising
Social network management requires a large amount of content and changes pop up unexpectedly that require a constant adjustment of strategy and tactics. This takes a significant investment of time and staff. But can you really walk away from Facebook?
