How to Reach Donors from Every Generation!

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!

Read more

What should I be looking for when hiring a Director of Development?

Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven track record of having raised funds before that fits with your organization or ministry. You may think that this answer is too simplistic, but it’s true and when combined with these additional criteria, will help you fill your position and raise the funds you need:

Read more

The Backbone of Online Fundraising

If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*

Read more

Ask This Question To Improve Your Fundraising Results

Are you taking your first steps toward establishing your 2019 fundraising goals? Your success can likely be found in your data and more importantly, what it might be telling you. It’s easy to get tangled in the weeds when analyzing your data, so we suggest that you start with a high-level look at your results, then ask yourself, “why?”

Read more