When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
The 5 “P”s to Newsletter Performance
Direct response strategies are often structured around moments in time: holidays, emergencies, infrastructure needs, or when you pay your bills. As soon as our donors break the seal on that carrier envelope, it’s just a matter of time until the appeal is out of mind. But your newsletter shouldn’t be that way.
Don’t Guess—Find Out What Works
Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and affordable testing is your organization’s best friend. It can improve how you tell your stories and connect with donors—and can grow fundraising results exponentially.
The Power of Your Organizational Story
Your own organizational story is one of the most important things about you: it defines and refines you, and it’s as up-close-and-personal as it gets.
Inside this Issue: Get Creative with Your Fundraising
It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
Stop and look around once in a while
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. My recent visit with a Rescue Mission reminded me of the importance of following through on Ferris’s words.
Welcome to The Hope Center!
Douglas Shaw & Associates is pleased to link arms with The Hope Center as they grow to meet their goals in 2018 and beyond.
Summer Slump? Try an Integrated Campaign!
We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
It’s A Good Time To Get Your Donors Back
If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.
Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
Prepare Your Data For Summer Success
As you approach the summer months, traditionally a season of reduced giving, get ahead of the curve and make sure your data is performing the way it should be.
