Douglas Shaw & Associates is honored to partner with Haven of Rest Ministries as they live out their mission to follow the Great Commission and serve those in need.
Acquiring Donors in Multiple Ways
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
Welcome Your New Donors Right
Not too long ago, I saw a deeply touching Facebook post about a humanitarian crisis. It featured a heartbreaking story and what a certain organization was doing to help those in need. I immediately clicked the “Donate” button and made a gift. Within minutes I had a receipt in my inbox and then . . .
Inside this Issue: Donor Acquisition
This issue of Donor Focus is filled with inspired strategies to help you maximize your relationships with all of the new donors you’ve just acquired during the last quarter of 2017.
All New Donors Aren’t Created Equal
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
It’s Not a Relationship Without a Second Gift
If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do?
If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.
Welcome Orlando Union Rescue Mission!
For the past 70 years, Orlando Union Rescue Mission (O.U.R.) has been committed to serving Central Florida’s men, women, and families who are hungry, hurting, and homeless.
Welcoming Grace To You!
It’s a great privilege to partner with Grace To You as they engage their supporters in placing resources into as many hands as possible, anywhere in the world.
Don’t Forget to Say Thank You!
If you could see your year-end fundraising future, what would it look like? Perhaps a group of very excited, yet slightly exhausted, fundraising staff all slapping high-fives and celebrating the results of a successful year-end campaign.
Emergency Response: There is No Time To Lose!
Just days after Hurricane Harvey ripped through Texas and Louisiana, I was sitting in a session at the DMA Nonprofit Federation convention…
