Who should I communicate with? How often should I communicate with them? What gift amount should I ask them for? These are questions we often hear from organizations and they are valid concerns. The answers to these questions are often easier to find than you would expect.
Make the Numbers Work for You
Not long ago, a development professional for a ministry commented: “I know how to pull reports from my system, but I don’t know how to read them!” And he isn’t alone…
Inside this Issue: Data Donor Focus
What you are holding in your hand, or looking at on your screen, is our final issue of Donor Focus for this year. All 40 of us here at Douglas Shaw & Associates hope that you’ve found some useful content to help you along your way.
Is it Time to Dump Direct Mail?
If your online revenue has been growing, chances are your team has thought about cutting back on direct mail. Your board or CFO might see an opportunity to save money by shifting away from the hard costs of so much mail.
What is Right With the World
Today, one thing I CAN do is smile and give thanks this special season for being able to serve …
Inside this Issue: Closing the Gap
You may have already ended your fiscal year, but in Judeo-Christian cultures we are clearly on the doorstep to “the giving season.” That is why this issue of Donor Focus is committed to helping you finish the calendar year well.
Execute the Perfect Money Bomb!
The end of the year is so close, you can almost smell the burnt debris from the fireworks and you’re still sweeping up the confetti. But it’s not so close that you don’t have enough time to drop the perfect Money Bomb.
Setting Your Sights on Facebook
Did you know that you can put a message in front of the same donors online that you are reaching through direct mail?
“It’s the end of the year and we’re behind budget—what can we do?”
It looks like you’re not going to meet the year-end budget. Don’t let the panic consume you, the tools for a successful year-end campaign are available.
Major Donors Love to Give at Year-End!
Here’s a great opportunity for you to significantly boost your income before the calendar changes to January 2018. It is relatively inexpensive for the amount of money it raises and ANYBODY can do it.
