In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.
The Hunt for Donor Focused Communication
Donor focused communication begins with understanding with whom you’re communicating and their interests and desires. Instead of meeting donors where they are, these organizations are trying to drive donor and constituent behavior…
Merry Christmas!
I think I would give just about ANYTHING to have been one of the shepherds that night. They had front row seats on the greatest event in the history of history … and they were the first to know!
The Power in Creating Connections
A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.
Weighing in at 600% Direct Mail is Still the Heavyweight Champion
Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog measures and represents all channels of direct response…
Rule #51: Small Donors Can Cost You Money
There can be a false sense of comfort on the part of many ministries about the size of their donor file. This will be a message about the need for judicious segmentation, careful planning for upgrade strategies, and the.
Online Fundraising 101
Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their fundraising efforts.
Taking Time Out: The Power of Effective Time Management for Fundraising
Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count yourself among…
Make Waves on the Air
Every ministry needs to meet new people who will encounter the impact of their mission and catch a vision to start giving. There are many opportunities…
Giving Thanks
At this special time of year, we give thanks for the gifts we’re given and the people in our lives. We at Douglas Shaw & Associates asked our…
