Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog measures and represents all channels of direct response…
Rule #51: Small Donors Can Cost You Money
There can be a false sense of comfort on the part of many ministries about the size of their donor file. This will be a message about the need for judicious segmentation, careful planning for upgrade strategies, and the.
Online Fundraising 101
Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their fundraising efforts.
Taking Time Out: The Power of Effective Time Management for Fundraising
Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count yourself among…
Make Waves on the Air
Every ministry needs to meet new people who will encounter the impact of their mission and catch a vision to start giving. There are many opportunities…
Giving Thanks
At this special time of year, we give thanks for the gifts we’re given and the people in our lives. We at Douglas Shaw & Associates asked our…
The NCDC Conference
This week, Douglas Shaw & Associates is presenting at the National Catholic Development Conference in Washington DC. We partnered with…
Live the Give: Adam Petraglia
When you’re a kid with cancer, it’s hard to be treated as a kid and enjoy all the normal activities that an 11-year-old should be doing. At camp, it created that normal atmosphere that was so important.
Answering the Eternal Question: Why?
2016 Value Proposition Index Study just released by Douglas Shaw & Associates and NextAfter answers this age-old question through qualitative and…
Value Propositions in Fundraising: New Study Shows Nonprofit Organizations Can Fall Short in Making the Case to Donate
Many nonprofits don’t clearly define their value proposition in interactions with potential donors – which negatively impacts donations and donor relationships.
