The Association of Fundraising Professionals (AFP), in their 2015 Fundraising Effectiveness survey, cites donor attrition at a staggering 54.3%. Across…
Making the Most of Media Opportunities for Your Ministry
The media loves a good charitable works story during the Christmas season. With cameras and microphones pointed in the direction of many…
6 Simple Ways to Connect with Your Donors on #GivingTuesday
Giving Tuesday was created four years ago as an antidote to the consumerism of Black Friday and Cyber Monday – major shopping days on the…
The Value of “Trust”
In any fundraising effort, the crux of every invitation to donate is based on trust. Trust that the organization’s leadership will be good stewards…
Metrics that Matter for Fundraising Success
It’s been said by people smarter than me that “we measure what we value and we value what we measure.” I think there’s a lot of truth to that. The problem…
Nonprofits and Social Media–Strategy by the Numbers
Social media in the nonprofit world has been steadily growing, and viral campaigns like the infamous Ice Bucket Challenge have yielded tremendous…
Live the Give: Aubrey Hoeppner
Most of my volunteer involvement is through my church. I’m a leader for our high school youth group—sophomore girls this year—and strive to walk with them and provide encouragement as they grow in their faith during this challenging part of their lives.
Slowing the Revolving Door in the Development Office
“The person I just met with was asking for funds for a ministry that he said is the most important mission in the Kingdom of God. But last year, he…
Targeted Digital Marketing
The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and…
Starstruck: Is Chasing Charity Ratings Strangling Your Nonprofit?
It happens all the time: an organization is evaluating a big expenditure and someone on the team mentions how it might affect the number of stars…
