14 Tips for Successful Year-End Fundraising

LAY THE GROUNDWORK

1. Identify your goal. How much money do you need to raise by December 31?

2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.

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