On two different occasions I served in the development/advancement departments of a long-standing nonprofit, serving the needs of the poor and those fleeing persecution in their home countries.
14 Tips for Successful Year-End Fundraising
LAY THE GROUNDWORK
1. Identify your goal. How much money do you need to raise by December 31?
2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.
How Ambitious Are Your Year-End Goals?
I still remember the day several years ago when an organization we serve told me they needed to raise about 25% more income in the upcoming calendar year-end campaign than they had ever raised before.
Inside the Issue: End The Year With The Results You Want
On two different occasions I served in the development/advancement departments of a long-standing nonprofit, serving the needs of the poor and those fleeing persecution in their home countries.
Your Most Valuable Quality During Year-End
The year-end giving season is a busy time, when development staff work fast and furiously to keep donor processes running smoothly
Upcoming Webinar: Preparing For The Unexpected
Change—the inevitable constant. And with change, comes challenges.
Inside the Issue: Your Annual Plan is a Roadmap
“So, how much money are you going to raise this year, Doug?”
Your Annual Plan is Your Roadmap
A good annual plan is a very detailed roadmap that can get you where you need to go, but there might be detours along the way!
To Look Forward, You Must Look Back
A successful annual plan starts with data. That’s because data can tell you almost anything about your donors and their giving behaviors
Ask a Direct Response Pro
Q. How do we know how much of last year’s annual plan should stay the same and how much testing or new initiatives should be added in?
