Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down in my dining room and began Douglas Shaw & Associates. I remember well both the excitement and the fear! Excitement, stemming from all of the opportunities…
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch up? Do you feel pressure to build multi-channel fundraising strategies with limited resources? Invest 60 minutes and you will leave with practical tips you can implement now to improve effectiveness, inspire supporters, and boost results.
During acquisition season you’re not talking to your donors, you’re talking to people who know little to nothing about you. Within the few seconds you have their attention…
There can be a false sense of security on the part of many ministries about the growth of their donor file.
When it comes to acquisition it’s not about us—it’s about what the donor responds to. Learn more in today’s installment to our donor acquisition video series from Doug Shaw.
The latest video in our donor acquisition series tackles one of the foundational questions for your acquisition season. Properly answering this question helps ensure that you’re not only responding to the leaks in your ship—you’re planning for growth.
Whether or not your organization is aware—you are in a leaky ship. Watch the latest in our video series on navigating the dangerous waters of donor acquisition.
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