Making the Most of Media Opportunities for Your Ministry
The media loves a good charitable works story during the Christmas season. With cameras and microphones pointed in the direction of many…
6 Simple Ways to Connect with Your Donors on #GivingTuesday
Giving Tuesday was created four years ago as an antidote to the consumerism of Black Friday and Cyber Monday – major shopping days on the…
Nonprofits and Social Media–Strategy by the Numbers
Social media in the nonprofit world has been steadily growing, and viral campaigns like the infamous Ice Bucket Challenge have yielded tremendous…
Targeted Digital Marketing
The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and…
Starstruck: Is Chasing Charity Ratings Strangling Your Nonprofit?
It happens all the time: an organization is evaluating a big expenditure and someone on the team mentions how it might affect the number of stars…
The Great Advantage of a Snail Mail Receipt
In my last blog, I urged you to not give in to pressure to use email as the channel for your thank-you letter and official donor receipt. If you remember I cited a statistic that’s pretty compelling . . . “most organizations receive as much as 30% of their direct response income from bounce-back or receipt income.” Notice I qualified my statement by using the phrase, “direct response.”
Online vs. Offline Channels as Income Sources
There are a lot of rumors, buzz, and desire to pressure you to move most of your organization’s fundraising to online channels, be it email, web…
Self-Awareness: The Best Friend of the Fundraiser
There’s an old country saying, “Don’t hire a dog and bark yourself.” In fact this is exactly what many nonprofit’s do; they hire a fundraising consultant…
How Often Should Our Organization Ask for Money in the Mail?
It seems like of lot of people are asking this question. It’s a reasonable thing to ask, especially if your nonprofit is thinking about trying to grow…
Just Because We Want a Strategy to Work Doesn’t Mean it Will
I’ve been around the fundraising barn a few times. In fact I’ve worn a path around it that, if filled with water, would resemble a moat! I’ve played…
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