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Direct Response Fundraising

Direct Response Fundraising, Donor Focused Communication
Foundations matter. And the best time to fix a faulty foundation is before you start building on it. When it comes to building a monthly donor program (aka a sustainer program), this is especially important because all your assumptions will get cemented into the foundation of its structure.
Foundations matter. And the best time to fix a faulty foundation is before you start building on it. When it comes to building a monthly donor program (aka a sustainer program), this is especially important because all your assumptions will get cemented into the foundation of its structure.
10 Dec 2019

Keys to Building a Monthly Donor Program

Foundations matter. And the best time to fix a faulty foundation is before you start building on it. When it…
Direct Response Fundraising, Donor Focused Communication
Just before Thanksgiving, 25 years ago, my family’s dining room table became more than a place for a holiday meal. It provided the platform for millions of meals, as my father started Douglas Shaw & Associates right then and there, going on to serve alongside dozens of compassionate organizations and ministries worldwide.
Just before Thanksgiving, 25 years ago, my family’s dining room table became more than a place for a holiday meal. It provided the platform for millions of meals, as my father started Douglas Shaw & Associates right then and there, going on to serve alongside dozens of compassionate organizations and ministries worldwide.
25 Nov 2019

We are Thankful

Just before Thanksgiving, 25 years ago, my family’s dining room table became more than a place for a holiday meal.…
Direct Response Fundraising, Donor Focused Communication
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
19 Nov 2019

Before you send out that RFP

Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making…
Direct Response Fundraising, Donor Focused Communication
This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down in my dining room and began Douglas Shaw & Associates. I remember well both the excitement and the fear! Excitement, stemming from all of the opportunities...
This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down in my dining room and began Douglas Shaw & Associates. I remember well both the excitement and the fear! Excitement, stemming from all of the opportunities...
08 Oct 2019

Inside this Issue Celebrating 25 Years Of Service

This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down…
Direct Mail, Direct Response Fundraising, Donor Acquisition, Donor Focused Communication, Fundraising
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
04 Sep 2019

Are You Ready for the 4th Quarter?

As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best…
Direct Mail, Direct Response Fundraising, Donor Acquisition, Donor Focused Communication, Fundraising
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
04 Sep 2019

Receipting: Gift Acknowledgement

As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best…
Direct Response Fundraising
Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch up? Do you feel pressure to build multi-channel fundraising strategies with limited resources? Invest 60 minutes and you will leave with practical tips you can implement now to improve effectiveness, inspire supporters, and boost results.
Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch up? Do you feel pressure to build multi-channel fundraising strategies with limited resources? Invest 60 minutes and you will leave with practical tips you can implement now to improve effectiveness, inspire supporters, and boost results.
18 Jul 2019

Emerging Trends in Digital, Data, and Direct Mail

Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch…