Direct Response Fundraising

Lately, it feels like picking up the phone to call a company for customer service is a lifetime commitment.

Creating a sense of urgency in digital fundraising is an effective way to increase results, which can lead to a greater impact for your organization. But how?

Recently, I was contacted by a guy who runs a fundraising company that raises money through sweepstakes. He was looking to run sweepstakes for the nonprofits we serve.

Wow—what a year for online revenue! The past 12 months have seen most organizations receiving between 21%* and 32%** year-over-year revenue growth online.

Maybe when historians look back on today, they’ll think of it as “The Summer of Hope!”

Prettier isn’t always better. Design is more than just making your next direct response fundraising piece . . .

In a recent meeting with a nonprofit we serve, a question came up: Should we be accepting cryptocurrencies on our website?

It’s pretty clear that new COVID-motivated donors aren’t behaving like disaster donors —