Is Your Case for Support Attracting (Or Repelling) Donors?
A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.
A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.
You’ve heard a lot about data. You’ve heard repeatedly about the importance of capturing constituent data on behalf of your organization.
Perhaps this will be the year when our world will begin to heal . . .
One of the main reasons donors (both new and existing) fail to give again is because they don’t know what you did with their first gift.
A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.
COVID-19 has affected all of us profoundly. It changed the way we serve the public, interact with coworkers, and even the way we fundraise.
The only thing certain about 2021 is uncertainty. You can’t anticipate your donors’ personal circumstances or their confidence to keep giving as usual.
Of course, I’ve enjoyed being with my family more this year—at times, all day, every day, for weeks at a stretch! But I miss the ongoing personal interaction with what I consider my “extended family” of friends, colleagues, clients, and others who normally fill up our days—
My wife, Kathryn, and I have been watching every Christmas movie we can find during these evenings between Thanksgiving and Christmas. So many great movies were made just following World War II.
I spent much of my early years living on farms and ranches in Central Washington State. So “social distancing” was a way of life except when the school bus picked me up at the end of very long gravel roads, where the mailbox stood.
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