Inside the Issue: Your Annual Plan is a Roadmap
“So, how much money are you going to raise this year, Doug?”
Your Annual Plan is Your Roadmap
A good annual plan is a very detailed roadmap that can get you where you need to go, but there might be detours along the way!
To Look Forward, You Must Look Back
A successful annual plan starts with data. That’s because data can tell you almost anything about your donors and their giving behaviors
Ask a Direct Response Pro
Q. How do we know how much of last year’s annual plan should stay the same and how much testing or new initiatives should be added in?
The Communications Calendar
Keep your team on track all year, across all channels.
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