Donor Focused Communication

Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the growth of your organization.
Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the growth of your organization.
30 Aug 2018

Four Things to Consider When Choosing Your Next CRM Platform

Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels…

Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
30 Aug 2018

How to Maximize Your Annual Tax Statement Mailing

Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully…

There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
13 Aug 2018

Three Ways to Improve Your Fundraising Letters

There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and…

In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
13 Jul 2018

WARNING: This Is Your Last Issue

In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip…

Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
13 Jul 2018

It’s Like Velcro . . .Multi-Channel Strategies and Why They Matter

Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to…

An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming financial donors is a fundraising dead-end. That’s why Amy Sewell, our Director of Digital Solutions, goes to work BEYOND engagement and gets to the heart of conversion.
An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming financial donors is a fundraising dead-end. That’s why Amy Sewell, our Director of Digital Solutions, goes to work BEYOND engagement and gets to the heart of conversion.
13 Jul 2018

Going Beyond Digital Engagement

An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming…