Donor Focused Communication

There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. Here are three ways that you can influence your donor’s giving patterns and potentially increase retention rates...
There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. Here are three ways that you can influence your donor’s giving patterns and potentially increase retention rates...
26 Nov 2018

Using Gratitude to Boost Donor Retention

There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly…

It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.
It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.
04 Oct 2018

Why the Little Things Often Make the BIGGEST Difference

It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase…

Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the growth of your organization.
Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the growth of your organization.
30 Aug 2018

Four Things to Consider When Choosing Your Next CRM Platform

Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels…

Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
30 Aug 2018

How to Maximize Your Annual Tax Statement Mailing

Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully…

There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
13 Aug 2018

Three Ways to Improve Your Fundraising Letters

There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and…

In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
13 Jul 2018

WARNING: This Is Your Last Issue

In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip…