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Donor Focused Communication

Donor Focused Communication
Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
13 Jul 2018

It’s Like Velcro . . .Multi-Channel Strategies and Why They Matter

Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to…
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Donor Focused Communication
An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming financial donors is a fundraising dead-end. That’s why Amy Sewell, our Director of Digital Solutions, goes to work BEYOND engagement and gets to the heart of conversion.
An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming financial donors is a fundraising dead-end. That’s why Amy Sewell, our Director of Digital Solutions, goes to work BEYOND engagement and gets to the heart of conversion.
13 Jul 2018

Going Beyond Digital Engagement

An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming…
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Ask Wiley, Donor Focused Communication
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
30 May 2018

Why do your donors support you?

When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple…
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Donor Focused Communication
Direct response strategies are often structured around moments in time: holidays, emergencies, infrastructure needs, or when you pay your bills. As soon as our donors break the seal on that carrier envelope, it’s just a matter of time until the appeal is out of mind. But your newsletter shouldn’t be that way.
Direct response strategies are often structured around moments in time: holidays, emergencies, infrastructure needs, or when you pay your bills. As soon as our donors break the seal on that carrier envelope, it’s just a matter of time until the appeal is out of mind. But your newsletter shouldn’t be that way.
30 May 2018

The 5 “P”s to Newsletter Performance

Direct response strategies are often structured around moments in time: holidays, emergencies, infrastructure needs, or when you pay your bills.…
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Donor Focused Communication
Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and affordable testing is your organization’s best friend. It can improve how you tell your stories and connect with donors—and can grow fundraising results exponentially.
Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and affordable testing is your organization’s best friend. It can improve how you tell your stories and connect with donors—and can grow fundraising results exponentially.
30 May 2018

Don’t Guess—Find Out What Works

Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and…
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Donor Focused Communication
It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
30 May 2018

Inside this Issue: Get Creative with Your Fundraising

It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to…
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Donor Focused Communication
We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
19 Mar 2018

Summer Slump? Try an Integrated Campaign!

We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult…
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