Taking Time Out: The Power of Effective Time Management for Fundraising
Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count yourself among…
Make Waves on the Air
Every ministry needs to meet new people who will encounter the impact of their mission and catch a vision to start giving. There are many opportunities…
Saying “thank you” to donors is necessary (and profitable!)
There’s a great Wallace Shawn (Vizzini) line from the classic movie, The Princess Bride, that comes to mind when I hear the annual poll results…
The Gift of Testing – From Gut Instinct to Proven Response
It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing is a gift. It’s a gift of…
Building an Integrated, Multichannel Campaign
To the average person standing in line next to you at the grocery store, the title of this article could be quite confusing. Just look at the…
Metrics that Matter for Fundraising Success
It’s been said by people smarter than me that “we measure what we value and we value what we measure.” I think there’s a lot of truth to that. The problem…
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