Donor Focused Communication

Want to increase your organization's revenue? Start two years ago. That's how long it takes to realize the benefits of donor acquisition.

23 Feb 2017

To Grow Or Not To Grow

Want to increase your organization’s revenue? Start two years ago. That’s how long it takes to realize the benefits of…

Keith Cleghorn

Donor Focused Communication

In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.

23 Feb 2017

A Dig Into the Details

In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.

Doug Shaw

Donor Focused Communication

A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.

23 Nov 2016

The Power in Creating Connections

A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of…

Doug Shaw

Donor Focused Communication

Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog measures and represents all channels of direct response...

23 Nov 2016

Weighing in at 600% Direct Mail is Still the Heavyweight Champion

Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog…

Douglas Shaw & Associates

Donor Focused Communication

There can be a false sense of comfort on the part of many ministries about the size of their donor file. This will be a message about the need for judicious segmentation, careful planning for upgrade strategies, and the.

23 Nov 2016

Rule #51: Small Donors Can Cost You Money

There can be a false sense of comfort on the part of many ministries about the size of their donor…

Doug Shaw

Donor Focused Communication

Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their fundraising efforts.

23 Nov 2016

Online Fundraising 101

Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their…

Amy Sewell

Donor Focused Communication

Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count yourself among...

23 Nov 2016

Taking Time Out: The Power of Effective Time Management for Fundraising

Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count…

Doug Shaw

Donor Focused Communication, Partners

Every ministry needs to meet new people who will encounter the impact of their mission and catch a vision to start giving. There are many opportunities...

23 Nov 2016

Make Waves on the Air

Every ministry needs to meet new people who will encounter the impact of their mission and catch a vision to…

Wiley Stinnett No Comments

Donor Focused Communication

There’s a great Wallace Shawn (Vizzini) line from the classic movie, The Princess Bride, that comes to mind when I hear the annual poll results...

18 May 2016

Saying “thank you” to donors is necessary (and profitable!)

There’s a great Wallace Shawn (Vizzini) line from the classic movie, The Princess Bride, that comes to mind when I…

Doug Shaw

Donor Focused Communication

It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing is a gift. It’s a gift of...

10 Feb 2016

The Gift of Testing – From Gut Instinct to Proven Response

It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing…

Douglas Shaw & Associates