Starting With Data
Data has the power to tell you almost anything about your donors, and their giving behaviors. Every time they respond to one of your communications, or don’t respond, they are telling you what they prefer.
By capturing this data, identifying patterns, and then using that knowledge strategically, we can engineer tools that will grow the donor’s relationship and encourage long-term partnership.
Strategy Development
In order to engage the greatest number of donors to move your mission forward, you need a partner who is both strategic and collaborative.
Beginning with careful analysis of your data, our collaborative approach to building a custom direct response strategy examines every component; from analytics and segmentation, to offer development and creative execution.
Creative Implementation
With Douglas Shaw & Associates, you will have access to a dedicated client services and creative team who will expertly craft direct response communications and design that will engage and inspire your audience.
Working closely from a documented brief, where each fundraising strategy has been tested and collaboratively approved, we will successfully execute on every communication piece across print and digital.
Analytics
Our ability to analyze your donor file health is built on a unique reporting engine that enables us to track and measure the path of your direct response project at any point in time.
From indicators that measure revenue and donor trends to predicting the likely revenue for a direct mail appeal down to the day, our analytics are built to help you grow.
