Advice from the Experts - Douglas Shaw & Associates

THE TESTING ISSUE

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!

Ask Wiley | Donor Focused Communication

How can I meet higher income expectations for next year?

Bygordondsakadence

As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!

Donor Focused Communication

Do You Have the Right Strategies for the Season Ahead?

Bygordondsakadence

In this issue of Donor Focus, we’ll be addressing best practices for increasing your organization’s income in 2019; how to look ahead at the Essential Components for your Digital Welcome Series for newly acquired online donors. Together, we’ll see how to Learn Lessons from This Year in order to apply them to next year

Donor Focused Communication

Using Gratitude to Boost Donor Retention

Bygordondsakadence

There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. Here are three ways that you can influence your donor’s giving patterns and potentially increase retention rates…

Donor Focused Communication

The Top 3 Tactics for a Successful Year-End

Bygordondsakadence

Did you know that many organizations, maybe just like yours, raise a staggering 25% of their annual budget in the month of December alone?

Donor Focused Communication

Why the Little Things Often Make the BIGGEST Difference

Bygordondsakadence

It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.

Ask Wiley | Donor Focused Communication

Why do your donors support you?

Bygordondsakadence

When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.

Donor Focused Communication

Inside this Issue: Get Creative with Your Fundraising

Bygordondsakadence

It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.

Donor Focused Communication

Inside this issue: How to Grow Your Summer Fundraising

Bygordondsakadence

In this issue of Donor Focus we will be considering why this is exactly the right time of year to be finalizing your summer fundraising strategies . . . while you still have time

Donor Focused Communication

Inside this Issue: Data Donor Focus

Bygordondsakadence

What you are holding in your hand, or looking at on your screen, is our final issue of Donor Focus for this year. All 40 of us here at Douglas Shaw & Associates hope that you’ve found some useful content to help you along your way.