You may have already ended your fiscal year, but in Judeo-Christian cultures we are clearly on the doorstep to “the giving season.” That is why this issue of Donor Focus is committed to helping you finish the calendar year well.
It looks like you’re not going to meet the year-end budget. Don’t let the panic consume you, the tools for a successful year-end campaign are available.
The last week of 2017 typically sees about 48% of an organization’s December donations. For many of the clients we serve, that can amount to 25% of their annual budget for the year.
There is still time to positively impact your donated income by the stroke of midnight on December 31!
Your digital channel is an essential tool for turning prospects into new donors, cementing that relationship, and inspiring the all-important next gift. Done well, your organization can turn its digital footprint into a system to support and enable your organization’s long-term growth.
During my tenure in the great halls of philanthropy, I’ve encountered many other situations that were quite disarming and disappointing. In each case the Chief Development Officer stood at the center of the dysfunction.
Want to increase your organization’s revenue? Start two years ago. That’s how long it takes to realize the benefits of donor acquisition.
In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.
In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.
Donor focused communication begins with understanding with whom you’re communicating and their interests and desires. Instead of meeting donors where they are, these organizations are trying to drive donor and constituent behavior…
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