Advice from the Experts - Douglas Shaw & Associates

Donor Focused Communication

There can be a false sense of comfort on the part of many ministries about the size of their donor file. This will be a message about the need for judicious segmentation, careful planning for upgrade strategies, and the.

23 Nov 2016

Rule #51: Small Donors Can Cost You Money

There can be a false sense of comfort on the part of many ministries about the size of their donor…

Doug Shaw

Donor Focused Communication

Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their fundraising efforts.

23 Nov 2016

Online Fundraising 101

Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their…

Amy Sewell

Donor Focused Communication

Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count yourself among...

23 Nov 2016

Taking Time Out: The Power of Effective Time Management for Fundraising

Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count…

Doug Shaw

Direct Response Fundraising

2016 Value Proposition Index Study just released by Douglas Shaw & Associates and NextAfter answers this age-old question through qualitative and...

09 Aug 2016

Answering the Eternal Question: Why?

2016 Value Proposition Index Study just released by Douglas Shaw & Associates and NextAfter answers this age-old question through qualitative…

Douglas Shaw & Associates

Direct Response Fundraising

Many nonprofits don’t clearly define their value proposition in interactions with potential donors – which negatively impacts donations and donor relationships.

08 Aug 2016

Value Propositions in Fundraising: New Study Shows Nonprofit Organizations Can Fall Short in Making the Case to Donate

Many nonprofits don’t clearly define their value proposition in interactions with potential donors – which negatively impacts donations and donor…

Douglas Shaw & Associates

Direct Response Fundraising

While teaching in the temple, Jesus is addressing the crowd gathered around Him. Some are asking questions to learn from Him, others are...

12 Apr 2016

Donor Acquisition: When the “Widow’s Mite” Hurts Your Ministry

While teaching in the temple, Jesus is addressing the crowd gathered around Him. Some are asking questions to learn from…

Doug Shaw

Direct Response Fundraising

This week, Facebook unveiled a new set of resources for nonprofits and non-governmental organizations (NGOs), good for both the newbie and...

25 Feb 2016

The New Face of Facebook for Nonprofits

This week, Facebook unveiled a new set of resources for nonprofits and non-governmental organizations (NGOs), good for both the newbie…

Douglas Shaw & Associates

Direct Response Fundraising

The Association of Fundraising Professionals (AFP), in their 2015 Fundraising Effectiveness survey, cites donor attrition at a staggering 54.3%. Across...

19 Nov 2015

Enhancing Donor Retention through Listening and Thanking Donors this Christmas

The Association of Fundraising Professionals (AFP), in their 2015 Fundraising Effectiveness survey, cites donor attrition at a staggering 54.3%. Across…

Douglas Shaw & Associates

Direct Response Fundraising

The media loves a good charitable works story during the Christmas season. With cameras and microphones pointed in the direction of many...

05 Nov 2015

Making the Most of Media Opportunities for Your Ministry

The media loves a good charitable works story during the Christmas season. With cameras and microphones pointed in the direction…

Douglas Shaw & Associates

Direct Response Fundraising

Giving Tuesday was created four years ago as an antidote to the consumerism of Black Friday and Cyber Monday – major shopping days on the...

27 Oct 2015

6 Simple Ways to Connect with Your Donors on #GivingTuesday

Giving Tuesday was created four years ago as an antidote to the consumerism of Black Friday and Cyber Monday –…

Douglas Shaw & Associates