Analytics - Douglas Shaw & Associates

THE TESTING ISSUE

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!

Donor Focused Communication

TESTING is always a good idea . . . until it isn’t

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In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.

Donor Focused Communication

Learning Lessons From This Year—How analyzing your data can bring better results in 2019

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As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.

Donor Focused Communication

It’s A Good Time To Get Your Donors Back

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If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.

Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.

Donor Focused Communication

Prepare Your Data For Summer Success

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As you approach the summer months, traditionally a season of reduced giving, get ahead of the curve and make sure your data is performing the way it should be.

Donor Focused Communication

Inside this issue: How to Grow Your Summer Fundraising

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In this issue of Donor Focus we will be considering why this is exactly the right time of year to be finalizing your summer fundraising strategies . . . while you still have time

Donor Focused Communication

Acquiring Donors in Multiple Ways

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Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.

Donor Focused Communication

Make the Numbers Work for You

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Not long ago, a development professional for a ministry commented: “I know how to pull reports from my system, but I don’t know how to read them!” And he isn’t alone…

Donor Focused Communication

Inside this Issue: Data Donor Focus

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What you are holding in your hand, or looking at on your screen, is our final issue of Donor Focus for this year. All 40 of us here at Douglas Shaw & Associates hope that you’ve found some useful content to help you along your way.

Donor Focused Communication

Is it Time to Dump Direct Mail?

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If your online revenue has been growing, chances are your team has thought about cutting back on direct mail. Your board or CFO might see an opportunity to save money by shifting away from the hard costs of so much mail.