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Best Practices

Ask Wiley, Donor Focused Communication
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
30 May 2018

Why do your donors support you?

When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple…
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Donor Focused Communication
It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
30 May 2018

Inside this Issue: Get Creative with Your Fundraising

It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to…
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Donor Focused Communication
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
31 Jan 2018

All New Donors Aren’t Created Equal

Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a…
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Donor Focused Communication
If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do? If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.
If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do? If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.
31 Jan 2018

It’s Not a Relationship Without a Second Gift

If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added…
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Donor Focused Communication
Who should I communicate with? How often should I communicate with them? What gift amount should I ask them for? These are questions we often hear from organizations and they are valid concerns. The answers to these questions are often easier to find than you would expect.
Who should I communicate with? How often should I communicate with them? What gift amount should I ask them for? These are questions we often hear from organizations and they are valid concerns. The answers to these questions are often easier to find than you would expect.
08 Dec 2017

Are You Listening to Your Donors?

Who should I communicate with? How often should I communicate with them? What gift amount should I ask them for?…
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