June 19, 1865, 246 Years of Slavery in America Comes to an End!
Throughout my fundraising career, I have been asked by just about everyone, “What effect do you think the election will have on our giving this year?”
Great Testing That Works!
Fundraising is frequently counterintuitive: To avoid assuming what inspires your donors to give, you must get data to inform your strategic decisions.
Going Where the Donors Are: Digital Acquisition
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Inside this Issue
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Ask Wiley: Welcoming New Donors
New donors are a vital part of any fundraising plan. And you have spent your valuable time and dollars finding people who not only agree with your cause but want to fund it. So, don’t throw away all that effort by failing to connect with these new people right away.
Direct Mail | Direct Response Fundraising | Donor Acquisition | Donor Focused Communication | Fundraising
Are You Ready for the 4th Quarter?
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Direct Mail | Direct Response Fundraising | Donor Acquisition | Donor Focused Communication | Fundraising
Receipting: Gift Acknowledgement
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Does Tax Deductibility Really Motivate Giving?
You have probably already realized that building long-term sustainability starts with mobilizing support for the vision of your organization. That includes connecting existing financial supporters, as well as reengaging lapsed donors.
TESTING is always a good idea . . . until it isn’t
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
The Hunt for Donor Focused Communication
Donor focused communication begins with understanding with whom you’re communicating and their interests and desires. Instead of meeting donors where they are, these organizations are trying to drive donor and constituent behavior…
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