Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch up? Do you feel pressure to build multi-channel fundraising strategies with limited resources? Invest 60 minutes and you will leave with practical tips you can implement now to improve effectiveness, inspire supporters, and boost results.
As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.
If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.
Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
As you approach the summer months, traditionally a season of reduced giving, get ahead of the curve and make sure your data is performing the way it should be.
In this issue of Donor Focus we will be considering why this is exactly the right time of year to be finalizing your summer fundraising strategies . . . while you still have time
Not long ago, a development professional for a ministry commented: “I know how to pull reports from my system, but I don’t know how to read them!” And he isn’t alone…
What you are holding in your hand, or looking at on your screen, is our final issue of Donor Focus for this year. All 40 of us here at Douglas Shaw & Associates hope that you’ve found some useful content to help you along your way.
If your online revenue has been growing, chances are your team has thought about cutting back on direct mail. Your board or CFO might see an opportunity to save money by shifting away from the hard costs of so much mail.
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