Prepare Your Data For Summer Success
As you approach the summer months, traditionally a season of reduced giving, get ahead of the curve and make sure your data is performing the way it should be.
Acquiring Donors in Multiple Ways
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
Inside this Issue: Closing the Gap
You may have already ended your fiscal year, but in Judeo-Christian cultures we are clearly on the doorstep to “the giving season.” That is why this issue of Donor Focus is committed to helping you finish the calendar year well.
Execute the Perfect Money Bomb!
The end of the year is so close, you can almost smell the burnt debris from the fireworks and you’re still sweeping up the confetti. But it’s not so close that you don’t have enough time to drop the perfect Money Bomb.
Setting Your Sights on Facebook
Did you know that you can put a message in front of the same donors online that you are reaching through direct mail?
Taking Your Homepage by Storm
The last week of 2017 typically sees about 48% of an organization’s December donations. For many of the clients we serve, that can amount to 25% of their annual budget for the year.
Inside the Issue: There’s Still Time
There is still time to positively impact your donated income by the stroke of midnight on December 31!
Donor Focus: Inside this Issue
Boy, I tell ya, I’m almost afraid to turn on the television these days! The news is mostly tumultuous at best. The din of politics hurts my head and man’s brutality to man hurts my heart! But I must say, it gives all the more meaning to the work we all share . . . giving hope to those who are in need of some good news!
More Reasons Your Communication Ends Up in the Trash
Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
The Number 1 Reason Why Your Communications End Up in the Trash
For years, I’ve heard people (even those in the direct response business) say that they open their mail over the trash can so they can rid themselves of the dreaded junk mail. And in the digital world it’s even easier to be ignored.
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