Digital Campaign

Proven strategies and techniques for increasing your fundraising results using the digital channels including email, social media, and advertising for donor acquisition.

Donor Focused Communication

A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.

23 Nov 2016

The Power in Creating Connections

A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of…

Doug Shaw

Donor Focused Communication

It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing is a gift. It’s a gift of...

10 Feb 2016

The Gift of Testing – From Gut Instinct to Proven Response

It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing…

Douglas Shaw & Associates

Donor Focused Communication

To the average person standing in line next to you at the grocery store, the title of this article could be quite confusing. Just look at the...

08 Dec 2015

Building an Integrated, Multichannel Campaign

To the average person standing in line next to you at the grocery store, the title of this article could…

Douglas Shaw & Associates

Direct Response Fundraising

Giving Tuesday was created four years ago as an antidote to the consumerism of Black Friday and Cyber Monday – major shopping days on the...

27 Oct 2015

6 Simple Ways to Connect with Your Donors on #GivingTuesday

Giving Tuesday was created four years ago as an antidote to the consumerism of Black Friday and Cyber Monday –…

Douglas Shaw & Associates

Direct Response Fundraising

The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and...

28 Jul 2015

Targeted Digital Marketing

The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where…

Amy Sewell