No Matter What, Keep Fundraising
As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has the potential to make the burden even heavier.
As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has the potential to make the burden even heavier.
This year’s buzzword: Uncertainty. A year filled with twists and turns . . . and if we are guaranteed one thing next year, it’s probably more curveballs.
As a seasoned fundraiser yourself, I’m sure you know that your donors give because they are aligned with your shared mission.
Maybe it’s just me, but have you noticed how much customer service has degraded? And I’m not just talking a little, but a lot!
You have probably spent hours considering the reasons why donors give to organizations like yours . . . and I am sure over your fundraising career, you have discovered multiple answers to this question.
On two different occasions I served in the development/advancement departments of a long-standing nonprofit, serving the needs of the poor and those fleeing persecution in their home countries.
On two different occasions I served in the development/advancement departments of a long-standing nonprofit, serving the needs of the poor and those fleeing persecution in their home countries.
On two different occasions I served in the development/advancement departments of a long-standing nonprofit, serving the needs of the poor and those fleeing persecution in their home countries.
LAY THE GROUNDWORK
1. Identify your goal. How much money do you need to raise by December 31?
2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.
I still remember the day several years ago when an organization we serve told me they needed to raise about 25% more income in the upcoming calendar year-end campaign than they had ever raised before.
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