Digital Fundraising

On two different occasions I served in the development/advancement departments of a long-standing nonprofit, serving the needs of the poor and those fleeing persecution in their home countries.

LAY THE GROUNDWORK

1. Identify your goal. How much money do you need to raise by December 31?

2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.

I still remember the day several years ago when an organization we serve told me they needed to raise about 25% more income in the upcoming calendar year-end campaign than they had ever raised before.

On two different occasions I served in the development/advancement departments of a long-standing nonprofit, serving the needs of the poor and those fleeing persecution in their home countries.

The year-end giving season is a busy time, when development staff work fast and furiously to keep donor processes running smoothly