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Direct Mail Fundraising

Proven strategies and techniques for increasing your fundraising results using the direct mail channel.
Rules of Fundraising
Building a quality development program can take several years to complete. I’ve found that it doesn’t come overnight and there are few shortcuts, if any. Mostly it’s learning the tricks of the trade, using the right tools, and serving in the apprenticeship of time. It also requires having the ability to see the potential of something that perhaps others can’t see.
Building a quality development program can take several years to complete. I’ve found that it doesn’t come overnight and there are few shortcuts, if any. Mostly it’s learning the tricks of the trade, using the right tools, and serving in the apprenticeship of time. It also requires having the ability to see the potential of something that perhaps others can’t see.
19 Mar 2018

Rule #7: The Only Thing That Matters Is, “Does It Work?”

Building a quality development program can take several years to complete. I’ve found that it doesn’t come overnight and there…
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Donor Focused Communication
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
02 Feb 2018

Acquiring Donors in Multiple Ways

Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel,…
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