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Direct Mail Fundraising

Proven strategies and techniques for increasing your fundraising results using the direct mail channel.

Donor Focused Communication

To the average person standing in line next to you at the grocery store, the title of this article could be quite confusing. Just look at the...

Building an Integrated, Multichannel Campaign

To the average person standing in line next to you at the grocery store, the title of this article could…

Douglas Shaw & Associates

Direct Response Fundraising

In my last blog, I urged you to not give in to pressure to use email as the channel for your thank-you letter and official donor receipt. If you remember I cited a statistic that’s pretty compelling . . . “most organizations receive as much as 30% of their direct response income from bounce-back or receipt income.” Notice I qualified my statement by using the phrase, “direct response.”

The Great Advantage of a Snail Mail Receipt

In my last blog, I urged you to not give in to pressure to use email as the channel for…

Doug Shaw No Comments