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Direct Mail Fundraising

Proven strategies and techniques for increasing your fundraising results using the direct mail channel.

Direct Response Fundraising, Donor Focused Communication

Segmentation is not just a tool; it’s a strategic opportunity for you to build lasting relationships, optimize your fundraising efforts, and create positive and impactful donor experiences.

Upcoming Webinar: Cracking the Code: Strategies for Effective Donor Segmentation

Segmentation is not just a tool; it’s a strategic opportunity for you to build lasting relationships, optimize your fundraising efforts,…

Doug Shaw

Direct Response Fundraising, Donor Focus January 2024, Donor Focused Communication

Those of us involved in philanthropy are privileged to see the generosity of the human heart on a daily basis Not everyone has this opportunity.

Inside the Issue: There is So Much Good in the World

Those of us involved in philanthropy are privileged to see the generosity of the human heart on a daily basis…

Doug Shaw

Direct Response Fundraising, Donor Focus January 2024, Donor Focused Communication

A few years ago, I was the new development director in a new town for a regional nonprofit organization, attempting to wrap my mind around a new area of human services: domestic violence.

Be Human

A few years ago, I was the new development director in a new town for a regional nonprofit organization, attempting…

Ryan Stillwater

Direct Response Fundraising, Donor Focus December 2023, Donor Focus January 2024, Donor Focused Communication

In a world that often feels chaotic and uncertain, it is natural to hesitate and question your fundraising strategy.

The Resilience of Fundraising Amid Chaos

In a world that often feels chaotic and uncertain, it is natural to hesitate and question your fundraising strategy.

Douglas Shaw & Associates

Direct Response Fundraising, Donor Focus January 2024, Donor Focused Communication

In fundraising, success isn’t just about casting a wide net. It takes precision—connecting with the right donors, with the right message, at the right time.

The Power of Donor Segmentation

In fundraising, success isn’t just about casting a wide net. It takes precision—connecting with the right donors, with the right…

Leslie Phillips

Direct Response Fundraising, Donor Focused Communication

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”

Christmas . . . Reconnecting With The Ancient

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we…

Doug Shaw

Direct Response Fundraising, Donor Focus December 2023, Donor Focused Communication

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”

Inside the Issue: Reconnect with Lapsed Donors

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we…

Doug Shaw

Direct Response Fundraising, Donor Focus December 2023, Donor Focused Communication

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”

Leveraging Technology to Reactivate and Retain Donors

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we…

Amy Sewell

Direct Response Fundraising, Donor Focus December 2023, Donor Focused Communication

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”

Rebuilding Meaningful Relationships

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we…

Robert Johnson

Direct Response Fundraising, Donor Focus December 2023, Donor Focused Communication

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”

Understanding Fundraising Trends: Navigating the Ups and Downs

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we…

Douglas Shaw & Associates