A Dig Into the Details
In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.
Your Potential Donors ARE Online
In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.
The Power in Creating Connections
A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.
Weighing in at 600% Direct Mail is Still the Heavyweight Champion
Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog measures and represents all channels of direct response…
Rule #51: Small Donors Can Cost You Money
There can be a false sense of comfort on the part of many ministries about the size of their donor file. This will be a message about the need for judicious segmentation, careful planning for upgrade strategies, and the.
Online Fundraising 101
Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their fundraising efforts.
Donor Acquisition: When the “Widow’s Mite” Hurts Your Ministry
While teaching in the temple, Jesus is addressing the crowd gathered around Him. Some are asking questions to learn from Him, others are…
Targeted Digital Marketing
The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where they are and…
My Donors are Getting Too Old, What Do I Do?
I first heard this comment in 1980, when I began my fundraising journey. I was sitting in the office of the president of a nonprofit. Seated around…
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