Donor Acquisition

Donor Focused Communication

23 Feb 2017

A Dig Into the Details

In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.

Doug Shaw

Direct Response Fundraising

18 Jan 2017

Your Potential Donors ARE Online

In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some…

Amy Sewell

Donor Focused Communication

23 Nov 2016

The Power in Creating Connections

A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of…

Doug Shaw

Donor Focused Communication

23 Nov 2016

Weighing in at 600% Direct Mail is Still the Heavyweight Champion

Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog…

Douglas Shaw & Associates

Donor Focused Communication

23 Nov 2016

Rule #51: Small Donors Can Cost You Money

There can be a false sense of comfort on the part of many ministries about the size of their donor…

Doug Shaw

Donor Focused Communication

23 Nov 2016

Online Fundraising 101

Organizations that move into a multi-channel digital marketing strategy are achieving up to 300 percent improvement in ROI from their…

Amy Sewell

Direct Response Fundraising

12 Apr 2016

Donor Acquisition: When the “Widow’s Mite” Hurts Your Ministry

While teaching in the temple, Jesus is addressing the crowd gathered around Him. Some are asking questions to learn from…

Doug Shaw

Direct Response Fundraising

28 Jul 2015

Targeted Digital Marketing

The best approach to connecting your organization with potential donors is one that uses multiple channels to meet people where…

Amy Sewell

Direct Response Fundraising

20 Feb 2015

My Donors are Getting Too Old, What Do I Do?

I first heard this comment in 1980, when I began my fundraising journey. I was sitting in the office of…

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