Email - Douglas Shaw & Associates

The 2019 Digital Fundraising Landscape

If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*

Donor Focused Communication

The Backbone of Online Fundraising

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If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*

Donor Focused Communication

Looking Ahead: Essential Components for Your Digital Donor Welcome Series—Strengthening the connection before you are forgotten

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As you look ahead into the new year, it is important that you take a few minutes to review your process for engaging with supporters who have recently entrusted you with their email address.

Donor Focused Communication

The Gift of Testing – From Gut Instinct to Proven Response

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It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing is a gift. It’s a gift of…

Donor Focused Communication

Building an Integrated, Multichannel Campaign

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To the average person standing in line next to you at the grocery store, the title of this article could be quite confusing. Just look at the…