Answering the Eternal Question: Why?
2016 Value Proposition Index Study just released by Douglas Shaw & Associates and NextAfter answers this age-old question through qualitative and…
Value Propositions in Fundraising: New Study Shows Nonprofit Organizations Can Fall Short in Making the Case to Donate
Many nonprofits don’t clearly define their value proposition in interactions with potential donors – which negatively impacts donations and donor relationships.
The Gift of Testing – From Gut Instinct to Proven Response
It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing is a gift. It’s a gift of…
Development Office Resolutions: Making 2016 Your Best Fundraising Year
A new year always sparks new optimism, and many of us welcomed 2016 with lofty goals. Eating less and exercising more are generally good things…
Making 2017 Your Best Fundraising Year Ever
Welcome to 2017! A new year bringing opportunities to do things differently. Even small changes can impact the success of your fundraising…
Metrics that Matter for Fundraising Success
It’s been said by people smarter than me that “we measure what we value and we value what we measure.” I think there’s a lot of truth to that. The problem…
Nonprofits and Social Media–Strategy by the Numbers
Social media in the nonprofit world has been steadily growing, and viral campaigns like the infamous Ice Bucket Challenge have yielded tremendous…
Online vs. Offline Channels as Income Sources
There are a lot of rumors, buzz, and desire to pressure you to move most of your organization’s fundraising to online channels, be it email, web…
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