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How-to Guides

Ask Wiley, Donor Focused Communication
As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
03 Dec 2018

How can I meet higher income expectations for next year?

As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often…
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Donor Focused Communication
There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. Here are three ways that you can influence your donor’s giving patterns and potentially increase retention rates...
There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. Here are three ways that you can influence your donor’s giving patterns and potentially increase retention rates...
26 Nov 2018

Using Gratitude to Boost Donor Retention

There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly…
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Donor Focused Communication
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
30 Aug 2018

How to Maximize Your Annual Tax Statement Mailing

Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully…
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Ask Wiley, Donor Focused Communication
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
30 May 2018

Why do your donors support you?

When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple…
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Donor Focused Communication
It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
30 May 2018

Inside this Issue: Get Creative with Your Fundraising

It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to…
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