Inside this Issue: Donor Acquisition
This issue of Donor Focus is filled with inspired strategies to help you maximize your relationships with all of the new donors you’ve just acquired during the last quarter of 2017.
This issue of Donor Focus is filled with inspired strategies to help you maximize your relationships with all of the new donors you’ve just acquired during the last quarter of 2017.
Not long ago, a development professional for a ministry commented: “I know how to pull reports from my system, but I don’t know how to read them!” And he isn’t alone…
What you are holding in your hand, or looking at on your screen, is our final issue of Donor Focus for this year. All 40 of us here at Douglas Shaw & Associates hope that you’ve found some useful content to help you along your way.
You may have already ended your fiscal year, but in Judeo-Christian cultures we are clearly on the doorstep to “the giving season.” That is why this issue of Donor Focus is committed to helping you finish the calendar year well.
It looks like you’re not going to meet the year-end budget. Don’t let the panic consume you, the tools for a successful year-end campaign are available.
Outbound telemarketing must be considered as a key part of your strategy. Yes, some say it no longer works, but that’s not true. Properly executed, telemarketing not only generates significant net revenue…
Whether or not you realize it, your online donation forms are full of “friction”—and it’s costing your organization money.
The planning that goes into your year-end fundraising is among the most critical of the entire year. And the good news is, right now, there’s still time to make an impact!
You are feverishly planning for Thanksgiving and Christmas fundraising campaigns, but neither of those holidays come close to the most important fundraising day of the year.
There is still time to positively impact your donated income by the stroke of midnight on December 31!
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